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marketing strategies Blog: what goes on IN OUR MINDS

At Converge Web, we live and breathe digital — from strategy and SEO to content and creative. Our blog is a space where we share insights, ideas, and industry tips to help your brand grow smarter and stand out online. Explore our latest thoughts below.

traffic but no enquiries converge web, website development, digital marketing, web design
November 11, 2025

Website Traffic but No Enquiries? How to Turn Clicks into Leads in 2026

Getting website traffic but no enquiries? Learn why your site isn’t converting and how to optimise content, UX and digital marketing so more visitors become real enquiries.
aeo vs seo converge web, website development, digital marketing, web design
November 11, 2025

AI Citations & SEO 2026: How NZ Brands Can Win Conversions

AEO wins visibility in AI answers; SEO wins rankings and traffic. Learn how NZ brands combine both to grow in 2026—with schema, FAQs, and ai citations.
WIREFRAMING BEST PRACTICE converge web, website development, digital marketing, web design
October 3, 2025

Website Wireframing: Best Practices, Tools & What You Need to Know

Learn key wireframing best practices, understand fidelity levels, select the right tools, and apply SEO-aware layouts. For UX designers, product owners, and teams building websites or apps.
CHATGPT CHECKOUT FEATURE converge web, website development, digital marketing, web design
October 3, 2025

ChatGPT’s New Check-Out Feature: From Chat to Cart in Seconds

ChatGPT now lets you check out without leaving chat. Explore how this feature works, its impact on e-commerce, and what it means for SEO & UX.
marketing psychology converge web, website development, digital marketing, web design
September 7, 2025

Marketing Psychology: Leads Businesses vs. E-Commerce Products

Discover the psychology behind lead generation vs. e-commerce marketing. Learn how marketers can adapt strategies to drive conversions.
google business profile converge web, website development, digital marketing, web design
September 7, 2025

Why Google Business Profile Changes in 2026 Matter

In 2026, Google is rolling out significant changes to GBP that every business needs to understand.
google zero converge web, website development, digital marketing, web design
September 7, 2025

The Google Zero Era: How AI Search is Changing SEO for Publishers in 2025

The way people find information online is undergoing its biggest shift since the birth of Google.
video marketing in new zealand converge web, website development, digital marketing, web design
July 9, 2025

The Secret to Auckland Brands Winning with Video Marketing

Transforming businesses in New Zealand thrives through expert web development, website design, and marketing strategies. Converge Web offers unmatched service to elevate your brand’s online presence. Our team crafts visually stunning websites that draw customers.
social media management converge web, website development, digital marketing, web design
July 9, 2025

From Scrolls to Sales: Social Media Management That Works in NZ

Transforming businesses in New Zealand thrives through expert web development, website design, and marketing strategies. Converge Web offers unmatched service to elevate your brand’s online presence. Our team crafts visually stunning websites that draw customers.